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Fomo Academy

Fomo Academy is where founders come to learn new skills. We create informative articles on all aspects of a founder's journey so you can spend more time building and less time trying to work out how to perfect things like pitching, funding, marketing, getting media attention, and much more.

Fomo Academy: Keeping things human while hiring in the haze of AI

Fomo Academy: Keeping things human while hiring in the haze of AI

For years, one of the hardest parts of hiring was simply finding the right people. Companies spent enormous amounts of time searching LinkedIn, mapping competitors, building talent pools, and trying to identify candidates others hadn't already found. AI is changing that remarkably quickly. Today, a startup can map

Fomo Academy: Exit routes: Why startups get bought (or don't)

Fomo Academy: Exit routes: Why startups get bought (or don't)

Founders talk about ‘exits’ like it's one thing. It’s not. Who buys you, why, and what happens after depends on what they're actually buying, and on how much work you put into finding them before you need to. Here are the routes that actually happen.

Fomo Academy: 8 book recommendations from the Fomo community

Fomo Academy: 8 book recommendations from the Fomo community

Looking for a book to read or listen to on your next vacation? Or need something keep you company on your work trips, or simply to inspire or educate you during a quiet moment? Fomo Academy is putting together a reading list of recommended books from our startup community. Read

REET KAURIT: Why salary transparency is good news for startups

REET KAURIT: Why salary transparency is good news for startups

For years, hiring has started with the same awkward dance. Candidates wanted to know the salary. Employers preferred to discuss everything else first. So both sides spent weeks avoiding the question everyone knew would eventually come. "What's the salary?" That dance is now over. Under the

Fomo Academy: Marketing on a budget

Fomo Academy: Marketing on a budget

Need to start marketing your startup but you haven't quite got the budget for that yet? Not to worry, because there are still ways to start marketing your startup with tools and resources you already have. By the end of this article you will have a simple, doable

LIINA LAAS Founder-led sales: A practical guide to discovery calls that win customers

LIINA LAAS Founder-led sales: A practical guide to discovery calls that win customers

Outreach opens doors. Discovery closes deals. If your outreach is good, you’ll get meetings. If your discovery is good, you’ll find customers. If both are good, you’ll build a company.

Fomo Academy: The art of pitch decks #2. The sending deck

Fomo Academy: The art of pitch decks #2. The sending deck

The deck you send has to do the talking because you are not in the room. Here is how to make it work without you. In the first part of this series, we covered the stage deck, the one you present live. This part is about its opposite: the deck