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Fomo Academy

Fomo Academy is where founders come to learn new skills. We create informative articles on all aspects of a founder's journey so you can spend more time building and less time trying to work out how to perfect things like pitching, funding, marketing, getting media attention, and much more.

Fomo Academy: Marketing on a budget

Fomo Academy: Marketing on a budget

Need to start marketing your startup but you haven't quite got the budget for that yet? Not to worry, because there are still ways to start marketing your startup with tools and resources you already have. By the end of this article you will have a simple, doable

LIINA LAAS Founder-led sales: A practical guide to discovery calls that win customers

LIINA LAAS Founder-led sales: A practical guide to discovery calls that win customers

Outreach opens doors. Discovery closes deals. If your outreach is good, you’ll get meetings. If your discovery is good, you’ll find customers. If both are good, you’ll build a company.

Fomo Academy: The art of pitch decks #2. The sending deck

Fomo Academy: The art of pitch decks #2. The sending deck

The deck you send has to do the talking because you are not in the room. Here is how to make it work without you. In the first part of this series, we covered the stage deck, the one you present live. This part is about its opposite: the deck

Fomo Academy: Tips for a successful Latitude59 (and conference season)

Fomo Academy: Tips for a successful Latitude59 (and conference season)

TALLINN - Are you heading to Latitude59 next week? Even for the seasoned conference goer it can end up being a very hectic week. There’s so many events, so many people to meet and even the tempting agenda can take you away from your actual business agenda. To help you

ALEJANDRO JIMENEZ: Optimising balance sheet

ALEJANDRO JIMENEZ: Optimising balance sheet

Why Apple & wealthy individuals use both equity & debt Striking the right balance between equity and debt can optimise your company’s balance sheet and fuel its growth. Every business requires equity, while debt is mostly optional. Borrowing money can complement equity and boost returns, without diluting ownership. The

Fomo Academy: Advice on how to get your startup in the media (for free)

Fomo Academy: Advice on how to get your startup in the media (for free)

Before you consider approaching the media about your startup ask yourself why you want to get media attention. Then ask yourself, why should anyone care about you? This might sound a little harsh, but until you are sure on these two points, you are only wasting your time. Next up,

Fomo Academy: The art of pitch decks #1. The stage deck

Fomo Academy: The art of pitch decks #1. The stage deck

Elevate your on-stage pitching with a deck that supports your pitch, not confuses the audience. My goal is to minimise the ineffective dance between founders and investors. Let the capital flow! I'm an entrepreneur, designer, startup ecosystem builder and fundraising advisor. I have an extensive background in