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Fomo Academy

Fomo Academy is where founders come to learn new skills. We create informative articles on all aspects of a founder's journey so you can spend more time building and less time trying to work out how to perfect things like pitching, funding, marketing, getting media attention, and much more.

ANTTI PERLI: Startup Estonia model documents 2026: What changed

ANTTI PERLI: Startup Estonia model documents 2026: What changed

Startup Estonia has published the 2026 edition of its free model legal documents, the fourth revision of a template pack first released in 2017 and updated every three years since. Let's take a look at the latest updates... The pack now runs to 30 templates and follows a

AI shortlists Estonia’s top tech companies only 50% of the time: Lessons from the era of new SEO

AI shortlists Estonia’s top tech companies only 50% of the time: Lessons from the era of new SEO

TALLINN — For years, startups optimised their websites for search engines. Now, a comprehensive study of Estonia's most valuable tech companies indicates that securing an AI assistant recommendation requires a playbook strikingly similar to traditional Search Engine Optimisation (SEO). As generative AI becomes a primary tool for business-to-

The most expensive hiring mistake: Hiring someone average

The most expensive hiring mistake: Hiring someone average

When companies talk about expensive hiring mistakes, they usually mean a bad hire: someone who clearly can't do the job, doesn't fit the team or underperforms badly enough that eventually everyone agrees it isn't working. It's painful and expensive, but there'

KARL-GUSTAV KALLASMAA: Jev changes the maths of marketing. Here's what to build.

KARL-GUSTAV KALLASMAA: Jev changes the maths of marketing. Here's what to build.

Most marketing ideas that sound impossible aren't limited by imagination. They're limited by cost. That limit just moved. A founder I know sells an AI ad optimiser. Her company has three people: a CEO, a CTO and one marketer. By her numbers, they do about $5

MARI LUUKKAINEN: ChatGPT knows what your startup does. It just didn't learn it from you

MARI LUUKKAINEN: ChatGPT knows what your startup does. It just didn't learn it from you

I have read more pitch decks than is healthy for one person. Every one has a slide that says what the company does, and every founder has rewritten it 40 times, argued about it with a co-founder at 1 AM, and tested it on an advisor who said, "

Fomo Academy: Keeping things human while hiring in the haze of AI

Fomo Academy: Keeping things human while hiring in the haze of AI

For years, one of the hardest parts of hiring was simply finding the right people. Companies spent enormous amounts of time searching LinkedIn, mapping competitors, building talent pools, and trying to identify candidates others hadn't already found. AI is changing that remarkably quickly. Today, a startup can map

Fomo Academy: Exit routes: Why startups get bought (or don't)

Fomo Academy: Exit routes: Why startups get bought (or don't)

Founders talk about ‘exits’ like it's one thing. It’s not. Who buys you, why, and what happens after depends on what they're actually buying, and on how much work you put into finding them before you need to. Here are the routes that actually happen.