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AI shortlists Estonia’s top tech companies only 50% of the time: Lessons from the era of new SEO

AI shortlists Estonia’s top tech companies only 50% of the time: Lessons from the era of new SEO

TALLINN — For years, startups optimised their websites for search engines. Now, a comprehensive study of Estonia's most valuable tech companies indicates that securing an AI assistant recommendation requires a playbook strikingly similar to traditional Search Engine Optimisation (SEO). As generative AI becomes a primary tool for business-to-

KARL-GUSTAV KALLASMAA: Jev changes the maths of marketing. Here's what to build.

KARL-GUSTAV KALLASMAA: Jev changes the maths of marketing. Here's what to build.

Most marketing ideas that sound impossible aren't limited by imagination. They're limited by cost. That limit just moved. A founder I know sells an AI ad optimiser. Her company has three people: a CEO, a CTO and one marketer. By her numbers, they do about $5

Fomo Academy: Marketing on a budget

Fomo Academy: Marketing on a budget

Need to start marketing your startup but you haven't quite got the budget for that yet? Not to worry, because there are still ways to start marketing your startup with tools and resources you already have. By the end of this article you will have a simple, doable

Clicking Up: Taking on the giants

Clicking Up: Taking on the giants

Chris Cunningham is on a mission to put "scrappiness” on the podium also in the Baltics