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KAIDI RUUSALEPP: How to Market a Hotel That Doesn’t Exist, Yet.

Lessons on how to put yourself on the map, even if the location strikes fear
Tarmo Virki 23 Feb 2026

FOMO.05: The Portuguese Connection

The Wilson Effect: Why Founders Need the First Follower to Turn Introverted Genius into Global Growth.
Tarmo Virki 22 Feb 2026

Estonia to mesh with the Nordics via a collective for founders

The Mesh Collective aims to bring the Nordics, new and old, closer together
Tarmo Virki 19 Feb 2026

MARI LUUKKAINEN: The 2% Trap: Why VC Bias Isn’t the Root of the Female Funding Gap

Stop blaming VCs for the female founder funding gap. The problem starts 20 years earlier.
Tarmo Virki 18 Feb 2026

Under the Radar: Defence Tech’s High-Stakes Corridor Diplomacy in Munich

Away from the televised main stage of the Munich Security Conference, a "Defence Tech Summit" of a different sort was unfolding in the hallways.
Tarmo Virki 17 Feb 2026

TRIIN HERTMANN: Post-Exit Stress Disorder: What Happens After the Dream Comes True?

Exit is the beginning of a complex psychological transition.
Tarmo Virki 17 Feb 2026

FOMO.04: Fear and Loathing in Tallinn: The High-Stakes Pursuit of Deep Tech

In headlines: the challenged AI board, the health of founders and 7.2 mln seed round
Tarmo Virki 15 Feb 2026

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