Why is Ott Ilves sitting upon a platform in a square in London? Well, it was all part of his marketing campaign and protest against SaaS pricing.
The marketing campaign is for the launch of Display 1.0, a workspace alternative to Claude Docs, ChatGPT Space and Notion which works with any AI agent.
The protest? That’s about SaaS pricing. The Display team have managed to price their product at a flat rate per company, not by the size of the team, and they felt strong enough to erect a giant chair in the middle of Leonard Circus, a square in London, to shout about it.
The giant chair, which was built in 20 days by London-based artist Carina Tint, stands for one seat big enough for a whole team, the company said. It was a sit-in on behalf of the startups, small businesses and independents of today and tomorrow, who deserve room to grow without being charged for every seat.
“Small teams are the future, and they deserve an equal chance,” said Ilves, CEO and co-founder of Display. “The tools you need to start and grow a business should be accessible from day one - it costs the same whether you have 25 people or 200, so growing your team doesn’t mean a bigger bill.”
During the summer Display raised a €470,000 in pre-seed funding round backed by Outlast Fund, FIRSTPICK, Curiosity and angel investor Henrik Bohman.
Tarmo Virki
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