> ## Content Index > Fetch the complete content index at: https://fomo.observer/llms.txt > Use this file to discover other available public pages before exploring further. # Meeting Byro's GenZ founders - URL: https://fomo.observer/meeting-byros-genz-founders/ - Published: 2026-10-13T11:45:50.000Z - Updated: 2026-10-13T11:45:50.000Z - Author: Fiona Alston - Tags: Founders It appears that we might have stumbled upon some of the busiest founders in Tallinn, lately. [Fathin Dosunmu](https://www.linkedin.com/in/fathindos/?ref=fomo.observer) and [Rico Soots](https://www.linkedin.com/in/ricosoots/?ref=fomo.observer) are building [Byro](https://byro.ee/?ref=fomo.observer), a content producing platform for B2B teams where they say it turns ‘company expertise into trusted content and conversations’. One is studying at university, and the other has been building several other startups; both are Gen Z builders. They are preparing to raise their first capital. [TooEarly Ventures ](https://tooearly.eu/?ref=fomo.observer)has just picked up Byro, and it's currently going through its validation programme. We caught up with the team to learn more about them. ### Who were you before you became the founders of Byro? Fathin: Over the past five years, I’ve been involved in startups, entrepreneurship, and tech. Academically, I have a background in cybersec. I'm Nigerian, born and raised, and moved to Estonia when I was seventeen to study on a scholarship and I have been here since (nine years). I was working on three startups at the same time - Code Devs, an IT consultancy business; AgentSIM, infrastructure for authentication walls for agents; and Solitude. I was a founding engineer there - the market was in logistics, where we were automating back-office systems. We were able to raise a pre-seed round, but then as the business grew further, and we wanted to scale up, the runway couldn't catch up. Rico: I'm nineteen. I graduated high school this year and am going to university at TalTech right now, studying business IT. I started a venture capital internship when I was seventeen, did three months in venture capital (Tera Ventures), got a part-time return offer to be an analyst, and I did some LP research and investor relations when I was in 12th grade. The winter prior to that, I was in commercial real estate for a bit - then realised that yeah, real estate is not the industry where I want to be. ### Where did Byro come from? Rico: When I was in venture, I noticed the problem of our portfolio company founders hitting great milestones - huge achievements that could be spoken about on social media, but no one kind of did it. So I decided that I'd start a personal branding agency. I did it all across Europe - I worked with ten founders across different industries and reached a stable MMR of 10k. We wanted to build a software out of it. At first it was just the two of us, but then we saw a lot of traction so we expanded the team and hired four software interns. Everyone is part time. The company has ten people now. Fathin: It's growing quite fast, we have lots of interest from our potential customers and clients, and then we have a waitlist with name brands in the space. ### You are in the validation programme of Too Early, how are you finding it? Rico: Usually the validation programme is two months, but since we kind of have the research done on all of the market competitors, we're gonna do it at 2x speed. Fathin: Joining too early is a stepping stone to stress-test Byro's mission to sharpen its weakest assumptions and help deliver a world-class venture. In a world five years from now, where machine intelligence is abundant, Byro aims to provide companies and people with an accountable self across humans and machines representing them to create the reputation needed for growth. ### Who do you admire in tech? Rico: I would say Harry Stebbings. I personally love his story of building a personal brand into a well-known VC fund. Fathin: I've always admired the story behind Elon Musk - the story is quite inspiring. I look up to him in that sense of startups and building things that don't exist to create solutions for problems and solve them. ### What’s the plan for Byro? Rico: I guess you could say to be known as the best marketing software in the market. We obviously see huge potential here in Europe, but we also see an untouched market in Asia. The Middle Eastern market is also untouched, so we're trying to kind of also set our scope towards those markets. ### Do you ever feel like your young age restricts you in anyway? Rico: I think age doesn't matter - everyone has the same resources now. It's just a case of who has the drive for it, who can ship the best product, the perfect product, the fastest. That's the person who's going to win. I see the problem that people our age make is that they have a great idea, they start building it right away without any validation or research. They spend three months building, and then an investor or an angel tells them that it's worthless, they’ll never go anywhere with it, and most of them scrap the idea and go back to searching for another idea. I think validating and researching will fix that problem in the Gen Z founder era. ### What is very important to you in building your startup? Rico: The trust factor. I think the key word that plays a role in 2026, and all the upcoming years, is trust. Fathin: Security is at the backbone of everything we do. Also, one of the goals for Byro is to help founders and B2B teams get better sales conversations. And how do you do that? You make content that's highly relevant to the context of the business with cited sources, and over time you build the trust and reputation in your industry, which will help you drive better sales conversations forever for whatever offer your business offers. ### What’s the dream? Rico: If we're talking about Byro, I’d like to get on the market with a big bank. To be known for the best marketing software out there in every single market. My dream and goal is to also start my own fund. Fathin: I've always been drawn to complex problems, and the more complex it is, the more fired up I get - that's just what drives me. ## Sign up for Fomo.Observer Startup stories from Estonia. Free weekly newsletter. Subscribe Email sent! Check your inbox to complete your signup. No spam. Unsubscribe anytime.